There might be no market more crowded than the weight loss market. So when you have something new to say in that industry it’s a real uphill battle to get traction. But if you combine extraordinary results with an exceptional video, then that’s a hill you can conquer.
This video has to face a balancing act. Viewers need to learn about a new technology they’ve never heard of, but they also need it to relate to their own personal lives — how does this benefit them? And then you have to answer the question “Why should I believe you?”. That’s why we have to address the elephant in the room (this sounds like Star Trek stuff) and then we put it to rest (pay nothing if it doesn’t work for you).
A good Sunpop shoot means we’re asking the same questions your viewers are asking, so we can find those elephants and put them in your video. The result? Viewers are delighted when you say the same skeptical doubt that they’re thinking and then you have a good answer.
