This one’s a doozy. Pendulum is a book that uses historic trends to understand societal shifts, or in their words: “How Past Generations Shape Our Present and Predict Our Future”. This video showcases a great number of people sharing what the book is about and how it can help them going forward.
Here’s a strong example of how a production can benefit from multiple people. If one person says “You have to read this book” most people will just nod along yet never read it. But when a whole swarm of people enthusiastically talk about how amazing this book is, you start to take notice.
