You’d think that a storage company might have trouble differentiating itself from the other options. Think again.
Extra Space storage has combined footage of both real employees and real customers talking about the Extra Space difference in this video. You’ll see a perfect example of how powerful unscripted footage can be when it’s done right.
It would be easy to imagine a smooth actor making all the same claims — clean facilities, friendly staff, etc. — but it wouldn’t be believable. That video would look and sound like everything else on the market. But when you put regular people into a Sunpop video then you get something truly exceptional.