Home Heating and Air Conditioning

 

This is actually the second time that owner Christy Featherston came to Austin to work with us. Her first web video (and spinoff TV spots) worked so well that she wanted to create some more videos with us. In fact, people were so moved by her initial videos and the work that her crew was doing that she’d get recognized on the street and hugged — no joke.

So this is actually a 60 second TV spot to extend her campaign. It talks about the company but really it’s a relationship deepener for people who have already heard of her. The video gets into her personal story and shines a light on what makes Christy tick. Once viewers understand who she is and what she values, then they have the utmost confidence that she really will take care of them like family.

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