“Feel the pain of where you are. Look to the promise of where you could be. I’ll help you get from here to there.”
That pretty much sums up how Steve Laswell helps people through his executive coaching and training services. As somebody who focuses on helping people every day, Steve understands that the video really isn’t about him, it’s about his viewer. So he doesn’t bore viewers with stories of his book or his education — instead he shines a spotlight on the pain points that viewers feel and then he explains how he’ll partner to help fix them.
Like many Sunpop clients, Steve understands that you can’t just make empty promises, you need to give them teeth. That’s why he works for an entire month with clients so that they can experience his service first hand and start to see results. And if they’re not convinced it’s the right fit then he gives them their money back — after working an entire month. That’s confidence.